1. Read the following extracts (E to H) before answering.

Derby University has set the objective for Derby Theatre to increase its box office income by 40% by 2022. Its management team has decided that it could either produce and stage more shows that recognise the cultural diversity of Derby’s population or launch a Derby Theatre live tour across the Midlands.

Evaluate these two options and recommend which one would be better to increase Derby Theatre's box office income.