1.

Marcus runs a small independent bookshop in the town centre. His business specialises in selling fiction and non-fiction books to local customers. Marcus communicates with his 3 part-time staff through email and text messages. He wants to expand by adding a coffee shop section to attract more customers and increase revenue. Marcus is planning to conduct some market research to understand the local market better. He has heard that developing a business plan could help minimise potential risks. Marcus is also feeling overwhelmed with the daily operations and is thinking about bringing in a business partner to share responsibilities.