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Bloom is a large cut flower business based in the Rift Valley region of Kenya. It grows and exports roses, lilies and carnations to florists and supermarkets across Europe. The business operates on 200 hectares of fertile land near Lake Naivasha and employs 1,500 workers to plant, tend and harvest the flowers. Bloom uses modern greenhouse technology, irrigation systems and refrigerated storage facilities to maintain the quality of its flowers. The business was founded fifteen years ago by its owner, Grace Kamau, who spotted an opportunity in the European flower market and invested her life savings to set it up.