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BrightTech Ltd manufactures smartphones and tablets. The company has built a strong reputation over 15 years through quality products and excellent customer service. Recently, BrightTech received widespread criticism online after a popular tech influencer with 2 million followers posted a negative review about their latest smartphone model. The criticism has spread rapidly across social media platforms, with many customers expressing concerns about product quality and the company's response to complaints. BrightTech's management team is now considering how best to respond to this online criticism to protect their brand reputation and maintain customer loyalty.