3.4 Legal Controls
Mark is launching a new children's toy business called 'SafePlay'. He plans to market his products directly to parents through online advertising and promotional events at toy shops and nurseries. Mark has developed colourful marketing materials featuring happy children playing and claims that his toys 'are 100% safe for all ages' and 'guarantee no choking hazards'. He is also considering celebrity endorsements from popular parenting bloggers. Mark knows that marketing regulations will be important for his business.
Extract from Mark's marketing strategy
Target market | Parents with children (25-45) |
Main advertising claim | '100% safe for all ages' |
Promotional locations | Toy shops and nurseries |
Marketing budget | USD 12,000 |
Outline two reasons why legal controls on marketing will be important for Mark's business.
Ai এর মাধ্যমে
১০ লক্ষ+ প্রশ্ন ডাটাবেজ
প্র্যাকটিস এর মাধ্যমে নিজেকে তৈরি করে ফেলো
উত্তর দিবে তোমার বই থেকে ও তোমার মত করে।
সারা দেশের শিক্ষার্থীদের মধ্যে নিজের অবস্থান যাচাই
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