3.4 Legal Controls
Sarah is launching a new energy drink business called 'PowerBoost'. She plans to market her products directly to teenagers and young adults through social media advertising and promotional events at schools and universities. Sarah has developed bold marketing materials featuring extreme sports imagery and claims that her drink 'increases energy levels by 300%' and 'guarantees improved athletic performance'. She is also considering celebrity endorsements from popular fitness influencers. Sarah knows that marketing regulations will be important for her business.
Extract from Sarah's marketing strategy
Target market | Teenagers and young adults (16-25) |
Main advertising claim | 'Increases energy levels by 300%' |
Promotional locations | Schools and universities |
Marketing budget | £15,000 |
Outline two reasons why legal controls on marketing will be important for Sarah's business.
Ai এর মাধ্যমে
১০ লক্ষ+ প্রশ্ন ডাটাবেজ
প্র্যাকটিস এর মাধ্যমে নিজেকে তৈরি করে ফেলো
উত্তর দিবে তোমার বই থেকে ও তোমার মত করে।
সারা দেশের শিক্ষার্থীদের মধ্যে নিজের অবস্থান যাচাই
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