1. Taylor is creating an online multiplayer game where users can create accounts and build their own circus. Each circus will contain characters such as clowns, animals, magicians and dancers.

Users can set up a new circus in the online world, purchase new characters and visit other users’ circuses.

The game will have thousands of users. Taylor will store data about the users and their actions while playing the game in a large database.

Evaluate how Taylor can use data mining to inform future changes to improve his circus game.